Depersonalize, Depersonalize, Depersonalize!

Buyers need to visualize themselves in a property. Take down all personal photos, certificates and personal collections. People are easily distracted in today's busy world. Take down those trophies and photos and replace with neutral art!

HumorousTips from Carol Johnson

Humorous Top 10 Tips for ASP Stagers
By Carol Johnson, ASP
Founder of the Recruiting Network

“Let Me Tell You How I Work”…. Or pay the price later.

Q-Tip Clean doesn’t mean picking them up off of the bathroom floor.

The wrong colors can cost the sellers a lot of green.

Occasionally clients interpret “Clutter Free” to mean accessorizing with Free junk.

When staging for the holidays keep inflatable yard décor to three items, small, medium and large.

Investing in ASP Staging is cheaper than flushing dollar bills down the toilet.

ASP’s should make it a policy to have a policy about policies and changing policies.

When buyers see spots on the carpet they think the roof leaks.

It is against the law to say there is a law about a law that isn’t a law.

Staging with “hairy balls” increases offers by 97%.

Author’s Note: At the Recruiting Network, we believe that ASP staging is good for the public and the designated ASP Real Estate Agents and ASP Stagers who serve them. We encourage brokers to include ASP staging and training in their standard operating procedures because the public is learning to expect it as a result of expanded media coverage and television network programming. If these 10 items are not funny to you, you need to catch up on Barb’s latest ASP Staging course. Smile, me……

Carol Johnson, ASP

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Don't forget the landscape!

Make sure the mailbox is clean, straight and doesn't have any rust.
Paint the front door a fresh coat of paint.
Remove cob webs.
Use a bleach/ water combination to remove mold from decks/porches/ etc....
Fresh mulch smells good and looks good!
Check to see if you need to powerwash the house or roof.
Stain the deck if it needs a facelift.
Add some colorful flowers to the front of the house.

Home Staging Class

I will be teaching a Traditional Home Staging class on Thursday, September 10th at the Williamsburg Area Association of Realtors from noon to 1PM and CE credits will be earned! Go to http://www.waarealtor.com/ to learn more and sign up for the class!

What is the difference between Home Staging to Sell and Interior Design/ Decorating?

The biggest difference is depersonalizing verse personalizing. When someone is Staging their house to sell they need to declutter and depersonalize and make sure the house does not look like the home owners. The home is now a house a product for sale and needs to be neutral of the home owners energy.

Interior Design/Decorating is all about making a home represent a homeowner, the complete opposite of Staging. Interior Design is about personalizing and knowing the energy of the home owner.

Make sure you are clear on your intentions/actions when Staging that you are not decorating. That is the biggest mistake I have seen people make when trying to Stage their own home, they end up changing their decorating style, to another style they adore and it is still personalized, not de-personalized and of course the result is not a Staged House.

"Your Investment in ASP Home Staging will always be less than your first Price Reduction"
- Barb Schwarz, The Creator of Home Staging

Check out Stagedhomes.com to learn more about Barb Schwarz.

Welcome to my Home Staging Blog!

Everyday I am entering the world of Online Social Media more and more! Check out my website at www.kimgoeltom.com to see my Staged listings.

94.8% of all Staged Homes are selling in 37 Days- stats from Stagedhomes.com and are current- Email me for a copy of this document!


Look for me at the WAAR Trade Show in September teaching a Home Staging Class for Realtors!