Check out this recently Staged listing in Ford's Colony!
https://www.stagedhomes.com/homes/homesdetail.php?mls=132692
Monday, April 18, 2011
Multiple offers in Less than 3 days!!!
Check out this recently Staged home. I did a Staging Consultation for the homeowners. They had their 'to do list' and they fulfilled my recommendations and now all of their hard work has paid off!
Multiple offers in less than 3 days!
Incredible! I would say the real estate market is doing better!!
Check out the listing!
https://www.stagedhomes.com/homes/homesdetail.php?mls=132691
Multiple offers in less than 3 days!
Incredible! I would say the real estate market is doing better!!
Check out the listing!
https://www.stagedhomes.com/homes/homesdetail.php?mls=132691
Thursday, April 7, 2011
Great article on Staging from Wall Street Journal!
Home Staging
Depersonalizing as a Sales Tool
By Iyna Bort Caruso
A picture may be worth a thousand words, but when you’re selling your home, that picture may cost you time and money.
Family photos, along with personal collections and even works of art, make a house a home, but they don’t necessarily make it more saleable, say real estate experts. Home staging ¬— the art of neutralizing and depersonalizing to allow a prospective buyer to mentally move in — does that.
Staging solves common design dilemmas, clutter among them, and employs tricks to maximize a home’s best assets. According to one report, staged homes sell up to five times faster than their non-staged counterparts.
In the 1970s, Barb Schwarz coined the word “staging” and developed it into a marketing concept. Using her background in interior design, theater and real estate, she’s since staged thousands of homes and founded the International Association of Home Staging Professionals.® “A house is like a theatrical set,” she says. “The audience is the buyers coming through.”
Staging is not the same as decorating. In many ways, it’s just the opposite. Decorating personalizes a property to an owner’s tastes. Staging depersonalizes it to show off the space. Buyers only know what they see, not the way it could be.
Surprisingly, even an estate that has been transformed by an interior designer’s touch can benefit from professional staging. A fine work of art might be considered an acquired taste or a period antique collection, however valuable, could distract would-be buyers and cause them to dwell on the items, rather than the home’s features, energy and flow. “In this economy, buyers have so many homes to look at, they can be extremely picky,” Schwarz says. “The star in each home should be the space.”
Staging can be as modest as a paint job and some decluttering or as extensive as a room-by-room overhaul involving furniture rental, repurposing or rearranging. Among the considerations: Is anything impeding flow? Are the areas where the eye settles positive or negative? Think model home — sparkling clean.
Among Schwarz’s suggestions:
•Remove family photographs, trophies and certificates
•Pack away religious items
•Stow personal collections and controversial artwork, no matter how valuable
•Declutter countertops and dresser tops
•Use neutral colors on the walls and floors; for pop, use “movable” color on pillows, towels, etc.
•Neutralize smells from smoking, pets, even strong room deodorizers
A 35- to 55-page home staging consultation report detailing what work needs to be performed averages about $350 and can run as high as $750 for a larger home, Schwarz says. Homeowners can use the report as an action plan and do the work themselves or hire the stager at an additional fee for a turnkey solution. Depending on the size and condition of the residence, that could be $1,500-$8,000 for an average high-end home, plus rental and storage fees, if needed. The numbers sometimes surprise sellers, but as Schwarz puts it, “An investment in staging your property is far less than a price reduction.” However, she says two things sell a home — staging and pricing. Staged homes sell for more money, but they still have to be in a price range that makes sense.
Robbie Briggs of Briggs Freeman Sotheby’s International Realty in Dallas, Texas,
figures about 35-45% of his clients’ homes are staged in some way, whether that involves professional stagers or recommendations from real estate agents. “We believe in it quite strongly. Every one of us gets used to our own home. We don’t see it through a professional eye,” he says. “A professional gets it looking its very best so buyers pay more and buy it quicker. Staging is a very important process in the overall marketing plan of a property.”
Briggs says some homeowners initially don’t see value and are even offended at the suggestion. But it is not a reflection of the owners’ tastes or their design sensibilities.
“As an example, an owner could have exquisite museum-quality mounts, but we know that half the buyers might find even beautiful animal heads offensive.” Cutting out a large share of the potential market is not the best way to sell a home.
While Briggs says staged homes sell faster, sometimes staging can also turn the “unsaleable” into the saleable. He cites the example of a property listed by another agency for its lot because the home was considered a teardown. The property languished on the market for nine months. Briggs Freeman Sotheby’s International Realty eventually took the listing and had it staged with new furnishings, carpeting and paint. It sold in two weeks. “That kind of effort pays off time and time again,” he says.
John Poole, of Sotheby’s International Realty Canada in Toronto, Ontario, is another proponent of staging and says any home will benefit from it, no matter what the price. His firm works with a number of professionals. “It’s an important relationship we have with them. You have to trust in the person that you’re turning your clients over to.”
He says more agents are taking the initiative in suggesting staging to sellers. “The way you live in your home is not the way you sell a home. At the end of the day, our job is get sellers the most money for the property, as quickly as we can. Staging is one of the things that can get us there.” He says the rule of thumb in his market is that every dollar invested on staging yields a $1.60 return. “It might not show up in actual dollars, but time on the market might be shortened quite a bit,” Poole explains.
A downside? Sellers sometimes fall back in love with their homes. “That’s happened,” says Poole. “And on the rare occasion, they take it off the market.”
Depersonalizing as a Sales Tool
By Iyna Bort Caruso
A picture may be worth a thousand words, but when you’re selling your home, that picture may cost you time and money.
Family photos, along with personal collections and even works of art, make a house a home, but they don’t necessarily make it more saleable, say real estate experts. Home staging ¬— the art of neutralizing and depersonalizing to allow a prospective buyer to mentally move in — does that.
Staging solves common design dilemmas, clutter among them, and employs tricks to maximize a home’s best assets. According to one report, staged homes sell up to five times faster than their non-staged counterparts.
In the 1970s, Barb Schwarz coined the word “staging” and developed it into a marketing concept. Using her background in interior design, theater and real estate, she’s since staged thousands of homes and founded the International Association of Home Staging Professionals.® “A house is like a theatrical set,” she says. “The audience is the buyers coming through.”
Staging is not the same as decorating. In many ways, it’s just the opposite. Decorating personalizes a property to an owner’s tastes. Staging depersonalizes it to show off the space. Buyers only know what they see, not the way it could be.
Surprisingly, even an estate that has been transformed by an interior designer’s touch can benefit from professional staging. A fine work of art might be considered an acquired taste or a period antique collection, however valuable, could distract would-be buyers and cause them to dwell on the items, rather than the home’s features, energy and flow. “In this economy, buyers have so many homes to look at, they can be extremely picky,” Schwarz says. “The star in each home should be the space.”
Staging can be as modest as a paint job and some decluttering or as extensive as a room-by-room overhaul involving furniture rental, repurposing or rearranging. Among the considerations: Is anything impeding flow? Are the areas where the eye settles positive or negative? Think model home — sparkling clean.
Among Schwarz’s suggestions:
•Remove family photographs, trophies and certificates
•Pack away religious items
•Stow personal collections and controversial artwork, no matter how valuable
•Declutter countertops and dresser tops
•Use neutral colors on the walls and floors; for pop, use “movable” color on pillows, towels, etc.
•Neutralize smells from smoking, pets, even strong room deodorizers
A 35- to 55-page home staging consultation report detailing what work needs to be performed averages about $350 and can run as high as $750 for a larger home, Schwarz says. Homeowners can use the report as an action plan and do the work themselves or hire the stager at an additional fee for a turnkey solution. Depending on the size and condition of the residence, that could be $1,500-$8,000 for an average high-end home, plus rental and storage fees, if needed. The numbers sometimes surprise sellers, but as Schwarz puts it, “An investment in staging your property is far less than a price reduction.” However, she says two things sell a home — staging and pricing. Staged homes sell for more money, but they still have to be in a price range that makes sense.
Robbie Briggs of Briggs Freeman Sotheby’s International Realty in Dallas, Texas,
figures about 35-45% of his clients’ homes are staged in some way, whether that involves professional stagers or recommendations from real estate agents. “We believe in it quite strongly. Every one of us gets used to our own home. We don’t see it through a professional eye,” he says. “A professional gets it looking its very best so buyers pay more and buy it quicker. Staging is a very important process in the overall marketing plan of a property.”
Briggs says some homeowners initially don’t see value and are even offended at the suggestion. But it is not a reflection of the owners’ tastes or their design sensibilities.
“As an example, an owner could have exquisite museum-quality mounts, but we know that half the buyers might find even beautiful animal heads offensive.” Cutting out a large share of the potential market is not the best way to sell a home.
While Briggs says staged homes sell faster, sometimes staging can also turn the “unsaleable” into the saleable. He cites the example of a property listed by another agency for its lot because the home was considered a teardown. The property languished on the market for nine months. Briggs Freeman Sotheby’s International Realty eventually took the listing and had it staged with new furnishings, carpeting and paint. It sold in two weeks. “That kind of effort pays off time and time again,” he says.
John Poole, of Sotheby’s International Realty Canada in Toronto, Ontario, is another proponent of staging and says any home will benefit from it, no matter what the price. His firm works with a number of professionals. “It’s an important relationship we have with them. You have to trust in the person that you’re turning your clients over to.”
He says more agents are taking the initiative in suggesting staging to sellers. “The way you live in your home is not the way you sell a home. At the end of the day, our job is get sellers the most money for the property, as quickly as we can. Staging is one of the things that can get us there.” He says the rule of thumb in his market is that every dollar invested on staging yields a $1.60 return. “It might not show up in actual dollars, but time on the market might be shortened quite a bit,” Poole explains.
A downside? Sellers sometimes fall back in love with their homes. “That’s happened,” says Poole. “And on the rare occasion, they take it off the market.”
Thursday, January 27, 2011
Staging is an Edge in today's Evolving Market
Staging is a way of having an extra edge in today's market. If you live in an area where there is more inventory on the market than buyers, then in addition to being competitive in price and having a smart and savvy realtor you need to Stage your House. It is just like detailing your car before you sell it. You wouldn't take your car to the dealership with french fries under the seat and a trunk for of 'stuff'! Your house should be detailed as well for Buyers. First impressions are all we have! So make it a good one.
Declutter, Depersonalize and Stage your House!
Declutter, Depersonalize and Stage your House!
Latest Home Staging Stats
Difference in Time On
Market of ASP® Staged versus Non-Staged Homes
94% of ASP Staged homes sell in an average of 29 days or less
Based upon a survey conducted by The International Association of Home Staging Professionals® and StagedHomes.com® of over 1,000 homes (62% Vacant, 38% occupied) across the Continental US and Canada prepared for sale by Accredited Staging Professionals (ASP®) in today's market.
"The Investment IN ASP® Staging Your Home will Always be Less than a Price Reduction ON Your Home!"
- Barb Schwarz, The Creator of Home Staging®
Market of ASP® Staged versus Non-Staged Homes
94% of ASP Staged homes sell in an average of 29 days or less
Based upon a survey conducted by The International Association of Home Staging Professionals® and StagedHomes.com® of over 1,000 homes (62% Vacant, 38% occupied) across the Continental US and Canada prepared for sale by Accredited Staging Professionals (ASP®) in today's market.
"The Investment IN ASP® Staging Your Home will Always be Less than a Price Reduction ON Your Home!"
- Barb Schwarz, The Creator of Home Staging®
Friday, August 6, 2010
Staging in a Buyers Market
It is true. We are still in a buyers market. Right now it can be quite a battle out there. I have been told by several realtors that it is all about beauty pageants and price wars. The market is even more competitive than ever.
So how will Staging help in this market? Staging will give you an upper edge in any market. Sometimes Staging will help buyers bid higher, or in this market bid where you think they should be already. Sellers who Stage their property are more likely to get the asking price or close to the asking price of their home. By Staging your are going to win the beauty pageant in your neighborhood. If you create a buzz about your house, more people will want to see your house and a higher chance that the word will spread to your potential buyer! It is all about networking and connecting to find the right people at the right time! Happy selling!
So how will Staging help in this market? Staging will give you an upper edge in any market. Sometimes Staging will help buyers bid higher, or in this market bid where you think they should be already. Sellers who Stage their property are more likely to get the asking price or close to the asking price of their home. By Staging your are going to win the beauty pageant in your neighborhood. If you create a buzz about your house, more people will want to see your house and a higher chance that the word will spread to your potential buyer! It is all about networking and connecting to find the right people at the right time! Happy selling!
Tuesday, May 25, 2010
What does a Staging Consultation consist of?
1. I do a walk through the Seller’s home and make a hand written ‘to do’ list of all of the idea’s that they need to implement to get the house ready for Staging.
2. I can rearrange furniture on the spot with the Seller.
3. Sketches on how to rearrange the furniture.
4. Free hand written to do list when I leave the property. (typed list is extra)
5. Free listing on www.stagedhomes.com.
I do a lot of networking to promote my Staged houses!
2. I can rearrange furniture on the spot with the Seller.
3. Sketches on how to rearrange the furniture.
4. Free hand written to do list when I leave the property. (typed list is extra)
5. Free listing on www.stagedhomes.com.
I do a lot of networking to promote my Staged houses!
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